Evaluating Merchandizing Methods from the View of Cooperative Department of Etka in Mashhad
Journal Title: International Journal of Management Sciences - Year 2016, Vol 7, Issue 2
Abstract
Nowadays, the competition in the market has been growing and many companies try to sell similar products by similar prices. In this competitive atmosphere, creating an environment for attracting customers is essential. Internal space of shops can affect purchase behaviors and customer perception. Thus, organizing the environment is important in creating a positive image from the shop. This study aims to evaluate merchandizing methods from the view of Cooperative Department of Etka in Mashhad. In this regard, reviewing the concepts of merchandizing and customer factors in merchandizing, one main hypothesis was formed in relation to desirability of merchandizing methods from the view of Cooperative Department of Etka in Mashhad. Then, five alternative hypotheses were stated about desirability of those factors. This study uses survey approach for applied goals using descriptive methods. Statistical population included all customers of Cooperative Department of Etka in Mashhad. The sample consisted of 132 customers using stratified random sampling. To test hypotheses, one sample t-test and to rank variables stepwise regression was used. Results showed that merchandizing of Cooperative Department of Etka in Mashhad is desirable and the variables of arrangement, goods representation, and accessibility have higher ranks than other variables. Also, the variable of signs needs more attempts to improve.
Authors and Affiliations
Zohrejabini, Hasandanaee, Hamed haghtalab
Keywords
Related Articles
- EP ID EP27093
- DOI -
- Views 273
- Downloads 4
Overcoming the Barriers of International Chinese Direct to Consumer E-commerce: The Case of Ali Express
This paper offers detailed insight into the growing phenomenon of Chinese E-commerce directed towards sales in the United States. Such ventures appear to be growing strongly in popularity and have the potential to open...
Entrepreneurial Strategic Planning on Business Performance: Relationship between Marketing and Business Performance
Strategic planning that includes the characteristics of entrepreneurship, and marketing are crucial to performance of a business within a business environment that is very challenging and competitive nowadays. This art...
Factor of Strategic Leadership: Antidote to Firm Performance
The issue of leadership and its impact on organisational performance is one that has attracted large amount interest among researchers because the styles adopted are very important for goal attainment. However, there a...
The Place of Ethics and Professionalism in Engendering Sustainable Development in the Nigerian Banking Industry
The terrain in which the banking sector operates makes it more uniquely different from the other sectors of the Nigerian economy. As the lubricant of the whole economy, this sector provides the necessary oiling of the...
Management Consultancy in Portugal: The Concept Analysis related to the research field of Strategy-as-Practice
The management consultancy is one of the most ancient activities in the world, because people have always provided support and consultation to others, on many different subjects. However it was only from 1950s onwards...