Marketing activities’ management of commercial banks as a basis for the growth of their functioning efficiency
Journal Title: Економіка. Фінанси. Право - Year 2017, Vol 11, Issue
Abstract
The article is dedicated to determination of the essence of marketing activity management. The main components of marketing policy of Ukraine commercial banks are presented.
Authors and Affiliations
Nataliia Serhiivna Nosan
Keywords
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- EP ID EP601393
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