ODPOWIEDZIALNA INNOWACYJNOŚĆ PRZEDSIĘBIORSTWA OPARTA O SYNERGIĘ PROCESÓW: INNOWACYJNEGO I LEGITYMIZACJI

DIFFICULTIES AND BARRIERS FOR THE IMPLEMENTING OF MARKETING MODEL IN WROCLAW UNIVERSITY OF SCIENCE AND TECHNOLOGY

Higher education marketing plays a critical role in attracting new students. Buildin awareness and perception among potential students can effectively set the stage for targete recruiting efforts by the admissions team a...

Barriers to the development and operation of small and medium enterprises

Small and medium enterprises are crucial for the functioning of the Polish economy, contributing to the economic growth of the country. However, companies in this sector face many barriers to their development. The paper...

SOCIAL COMPUTER GAMES AS A MARKETING CHANNEL FOR CREATING AND MEETING VIRTUAL NEEDS. AN EXAMPLE OF SECOND LIFE

Internet development and demographic changes among users of computer games caused that the players became an attractive target market in the sale of products and consumer services. Inside the virtual worlds of games, esp...

THE CHARACTERISTICS OF ENTERPRISES PROVIDING SERVICES ON THE REAL ESTATE MARKET IN THE AREA OF REAL ESTATE BROKERAGE

The paper presents the review of the selected literature defining a real estate agent operating on the market and their role connected with the market transactions. Moreover, the paper presents the characteristics of the...