Abstract

Social media is a group of Internet-based applications that allows individuals to create, collaborate, and share content with one another. Practitioners can realize social media’s untapped potential by incorporating it as part of the larger social marketing strategy, beyond promotion. Social media, if used correctly, may help organizations increase their capacity for putting the consumer at the center of the social marketing process. The evolution of social media proves how technology is ever-changing in order to fit the needs of its users. Social media can help companies market to other businesses or consumers. Some of these social platforms include: Face book, YouTube, Twitter, LinkedIn and Google.

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