Conventional and Extended Versions of Means-end Chain Theory Journal title: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Authors: Elena Borgardt Subject(s): Economics, Management
Extending Means-end Chain Theory by Integrating a Self-concept Approach and Behavioural Perspective Model Journal title: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie Authors: Elena Borgardt Subject(s): Economics, Management
