THE EFFECTS OF SATISFACTION AND BRAND IDENTIFICATION ON BRAND LOVE AND BRAND EQUITY OUTCOME: THE ROLE OF BRAND LOYALTY Journal title: European Journal of Business and Social Sciences Authors: Methaq Ahmed Sallam| College of Administrative Sciences, NajranUniversity PO box 1988, 11001 Najran,... Subject(s): Economics, Management Science
A Study of the Factors Affecting Brand Love(Case Study: Fars Province Telecommunication Co. Staff) Journal title: Journal of Science and today’s world Authors: Ebrahim Beiraghipanah, Mehrnoosh Hooshmand Rad Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love Journal title: Journal of Competitiveness Authors: Maisam Shirkhodaie, Mahsa Rastgoo-deylami Subject(s):
Collision Between Customer Inertial Factors And Brand Love: Transformations In Re- Purchase Intentions Journal title: International Journal of engineering Research and Applications Authors: Richa Gupta Subject(s):
Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry Journal title: Journal of Management and Business Administration. Central Europe Authors: Olga Kolomiiets, Magdalena Krzyżanowska, Grzegorz Mazurek Subject(s): Management Science/Operations Research, Human Resource Management, Management
Study of Brand Love as Consequence of Virtual Brand Community Engagement Journal title: International Journal of the Computer, the Internet and Management Authors: Marissa Chantamas, Kriengsin Prasongsukarn Subject(s):
The Influence of Social Media Marketing and Brand Image on Customer Engagement in Janji Jiwa Coffee in Padang City with Brand Love as a Mediation Variable Journal title: Journal of Economics, Finance and Management Studies Authors: Habill Maesa, Verinita, Eri Besra Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
The Influence of Celebrity Endorser Credibility on Purchase Intention Mediated By Brand Love and BGBC Journal title: International Journal of Multidisciplinary Research and Analysis Authors: Andri Catur Trissetianto, Mas Wahyu Wibowo Subject(s): Biological Sciences, Economics, Education, Engineering, Mathematics, Social Sciences, Technological Change, Health science
A Study on Customer Engagement of Kopi Kenangan: Reviewed from a Social Media Marketing Perspective, Brand Image and Brand Love Journal title: Journal of Economics, Finance and Management Studies Authors: Yofina Mulyati , Alvin Alfian , Idwar , Yulisran Buana Putra Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
How Brand Engagement Shapes Brand Equity: Insights from Smartphone Users with Brand Love as a Mediator Journal title: International Journal of Social Science And Human Research Authors: Fasa Maulidan Hakim, Indrawati Subject(s): Economics, Humanities, Law, Social Sciences, Literature, Sociology of Education, Criminology, Public Administration
The Impact of Brand Experience on Brand Engagement with Meditating Role of Brand Love and Brand Trust Journal title: International Journal of Applied Research in Management and Economics Authors: Morteza Asghari Valikchali, Subject(s): Economics, Economic Development, Technological Change and Growth, Environmental Economics, Macroeconomics, Management and Marketing, Management
