The effect of exercise on component of the brands consumers choose Journal title: International Research Journal of Applied and Basic Sciences Authors: Ali Mohamed Safania| Associate Professor of Sport Management Faculty of Physical Education, Islamic... Subject(s): Public Health and Community Medicine
Study the causal relationship between brand personality to Brand trust and brand affect in consumer sport Journal title: International Research Journal of Applied and Basic Sciences Authors: Farshad Tojari| Associate professor of Physical Education and Sport sciences Faculty, Central Branch... Subject(s): Public Health and Community Medicine
IMPACT OF BRAND PERSONALITY ON THE CONSUMER BEHAVIOUR Journal title: International Journal of Management, IT and Engineering Authors: S.J.Sam Goodwin and Mr.Murugan Subject(s): Computer and Information Science, Engineering, Management Science, Development Studies
Brand Personality Dimensions in the Brazilian Context Journal title: BAR: Brazilian Administration Review Authors: Muniz, Karlan Muller; Marchetti, Renato Zancan Subject(s): Business Administration, Educational Administration
Credibility, audacity and joy: Brand personalities that connect users to social media Journal title: BAR: Brazilian Administration Review Authors: Demo, Gisela; Silva, Talita Lima da; Watanabe, Eluiza; Scussel, Fernanda Bueno Cardoso Subject(s): Business Administration, Educational Administration
MARKALARIN KİŞİLİK ARKETİPLERİNİN ALGILANMASI ÜZERİNE BİR ARAŞTIRMA Journal title: The Turkish Online Journal of Design, Art and Design (TOJDAC) Authors: Volkan Yakın, Canan Ay Subject(s):
CITY BRAND PERSONALITY – AN INTERNATIONAL CONCEPT WITH REGIONAL APPLIANCE IN THE TOURISM DEVELOPMENT STRATEGY Journal title: CES Working Papers Authors: Oana , Claudia Bobalca, Camelia Soponaru Subject(s):
In Search of Ecological Norms in Brand Personality Diagnostics Journal title: Journal of Management and Business Administration. Central Europe Authors: Oleg Gorbaniuk, Michał Wilczewski Subject(s): Management Science/Operations Research, Human Resource Management, Management
Impact of Brand Personality on the consumer behaviour and its implications for the Marketer Journal title: International Journal of Scientific Research and Management Authors: Renu Agrwal Subject(s):
HOW BRAND PERSONALITY INFLUENCES CONSUMER'S BRAND PREFERENCE Journal title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. Authors: Mihai Țichindelean, Monica-Teodora Beca Subject(s):
EXPLAINING THE IMPACT OF SERVICE QUALITY ON IDENTITY AND BRAND PERSONALITY Journal title: Polish Journal of Management Studies Authors: Majid Esmaeilpour, Motahareh Hoseini Subject(s):
A RESEARCH ON DETERMINATION OF DESTINATION PERSONALITY OF MARMARİS Journal title: The Journal of International Social Research Authors: Savaş ARTUĞER Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Brand personality traits: the Chilean Pension Fund Administrators case Journal title: RAN - Revista Academia & Negocios Authors: Manuel Escobar Farfan, Rodrigo Gallardo Canales, Javiera Flores Salas Subject(s):
Characterizing brand personality models during the period 1997-2015 Journal title: RAN - Revista Academia & Negocios Authors: Manuel Escobar Farfan, Camila Mateluna Subject(s):
Applicability of Brand Personality Scale in the Indian Context Journal title: International Journal of Trend in Scientific Research and Development Authors: Subject(s): Biological Sciences, Computer and Information Science, Engineering, Mathematics, Agricultural Engineering, Management, Engineering, Multidisciplinary