A Study on E-Commerce Usage in Indian FMCG Companies Journal title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) Authors: Ayushi Mishra Subject(s): Engineering, Applied Linguistics
Brand Mentions in Social Media as a Key Performance Indicator in the German Fast Moving Consumer Goods Industry Journal title: Annals of "Dunarea de Jos" University - Fascicle I. Economics and Applied Informatics Authors: Olga AZARKINA, Monyédodo KPOSSA, Erhard LICK Subject(s):
Social Media Instruments’ Use and Importance for the Marketing Communications Mix - An Exploratory Analysis on Companies' in Romania Journal title: Journal of Emerging Trends in Marketing and Management Authors: Andreea Pachițanu Subject(s):
Analysis of the Influencing Factors for Brand Preferences towards FMCG in Delhi NCR Journal title: International Journal of Science and Research (IJSR) Authors: Subject(s):
Mediating Role of Customer Commitment on Customer Loyalty in FMCG Journal title: Scholars Journal of Economics, Business and Management Authors: Ammar Ahmed, Prof. Madya, Dr. Ismail Lebai Othman Subject(s):
