METHODS OF TRADEMARK EVALUATION Journal title: Marketing Identity Authors: Eduard Hyránek, Ivona Ďurinová Subject(s):
THE ROLE OF THE BRAND IN THE DEVELOPMENT OF CZECH ADVERTISING IN THE FIRST HALF ON THE 20TH CENTURY Journal title: Marketing Identity Authors: Dušan Pavlů Subject(s):
Theoretical basis for developing brands of agro-industrial enterprises Journal title: Visnyk Ternopilskoho natsionalnoho ekonomichnoho universytetu Authors: Tetiana Hohol’ Subject(s):
Бренд территории как фактор конкурентоспособности региона (на примере Пензенской области) [Territory brand as a factor of region competitiveness (on the example of Penza region)] Journal title: Traektoriâ Nauki Authors: Inna Medushevskaya, Ekaterina Tomaeva Subject(s):
ASSESSMENT TRADEMARK, BRAND IN A GLOBALIZED ECONOMY Journal title: Сталий розвиток економіки Authors: Valentyna Yuskovych-Zhukovska, Tetiana Kohanevych Subject(s):
Visual identity and rebranding Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Katarzyna Wrona Subject(s):
Aggressive Tax Optimization in the Face of Growing Web Competition. The Example of Valuation and Depreciation of Trademarks Journal title: Zeszyty Naukowe Wydziału Zamiejscowego w Chorzowie Wyższej Szkoły Bankowej w Poznaniu Authors: Sonia Kozub -Skalska Subject(s):
THE INTERNATIONAL LEGAL REGULATION OF TRADEMARKS TURNOVER Journal title: Зовнішня торгівля: економіка, фінанси, право Authors: Оlga KORENIUK Subject(s):
Brand: a Simple Name or a Criterion in Purchasing Decisions? Journal title: International Conference on Marketing and Business Development Authors: Ionela – Valeria POPESCU Subject(s):
Accounting for means of individualization of modern enterprise: problems and improvement directions Journal title: Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу: міжнародний збірник наукових праць Authors: K.I. Skop Subject(s):
THE CONCEPT, FEATURES AND FUNCTIONS OF THE TRADEMARK IN THE LAW OF THE EUROPEAN UNION Journal title: Теорія і практика правознавства Authors: Владислав Ярмак Subject(s):
THE CONCEPT OF BRAND AND ITS CORRELATION WITH CONCEPT OF TRADEMARK Journal title: Проблеми законності Authors: Владислав Ярмак Subject(s):
TRADEMARK PROTECTION SYSTEMS – USE VS. REGISTRATION Journal title: Challenges of the knowledge society ( Provocari ale societatii cunoasterii ) Authors: George-Mihai IRIMESCU Subject(s):
PROTECTION OF WORKS TITLES FROM THE PERSPECTIVE OF COPYRIGHT PROTECTION AND TRADEMARK PROTECTION Journal title: Challenges of the knowledge society ( Provocari ale societatii cunoasterii ) Authors: George-Mihai IRIMESCU Subject(s):
A New Transparent Way to Perform Competition, Market Structure and IPR Portfolio Analyses: Analysis of the Dynamics of Trademark Competition in Finland as a Case Example Journal title: Journal of Business Management & Economics Authors: Theresa Lauraéus, Jari Kaivo-oja Subject(s):
