A RESEARCH ON INVESTIGATION OF THE CONSUMER BEHAVIOURS IN THE CONTEXT OF HEDONIC AND UTILITARIAN CONSUMPTION: DETERMINING THE HEDONIC CONSUMPTION TENDENCY OF YOUTH Journal title: The Journal of International Social Research Authors: Sezgin AÇIKALIN Subject(s): Humanities, Social Sciences, Languages and Literature, Sociology
Impact of hedonic and utilitarian motivations on behavior of purchasing over internet: A study on women<p>Hedonik ve faydacı tüketim eğilimlerinin internet üzerinden satın alma niyetine etkisi: Kadınlar üzerine bir araştırma Journal title: Journal of Human Sciences Authors: Ayşegül Tavukçu, Yusuf Volkan Topuz Subject(s):
Hedonic products for you, utilitarian products for me Journal title: Judgment and Decision Making Authors: Jingyi Lu, Zhengyan Liu and Zhe Fang Subject(s): Philosophy, Psychology, Social Sciences
Investigation of Hedonic and Utilitarian Consumption Tendencies of Female: A Research on Generations Y and Z Journal title: Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi / Journal of Current Marketing Approaches and Researches Authors: Leyla AĞAÇCI KİTİROĞLU Melih YILDIZ Subject(s): Marketing
