Influence of Celebrity Endorsement on Consumer Buying Behaviour of Youth with Respect to Mobile Telecommunication Service Providers Journal title: JOURNAL OF COMMERCE AND TRADE Authors: Md. Shahnawaz Abdin, Dr. N. H. Mullick Subject(s):
CELEBRITY ENDORSEMENT AND ITS EFFECT: ARABIC WORLD PERSPECTIVES. Journal title: International Journal of Advanced Research (IJAR) Authors: Riad Abadli, Ahmed Al Habsi, Chokri Kooli Subject(s):
#Oppanoticeme: The Influence of an Idol Instagram Account on Sasaeng Behavior Journal title: International Journal of Communication and Media Studies (IJCMS) Authors: JUNE LEAL, NIKOLE SMITH Subject(s):
CHILDREN IN YOUTUBERS’ WEB (ANALYSIS OF SELECTED SOCIOCULTURAL ASPECTS OF THE YOUTUBER SCENE) Journal title: Marketing Identity Authors: Erika Moravčíková Subject(s):
The Impact of the Internet 2.0 on the Voting Behaviour in the United States of America – the Analysis of the 2016 Presidential Primaries Journal title: Annales Universitatis Mariae Curie-Skłodowska, Sectio K: Politologia Authors: Norbert Tomaszewski Subject(s):
The Impact of Celebrity Endorsement on Consumer Buying Behavior Journal title: Advances in Social Sciences Research Journal Authors: Humaira Mansoor Malik, Muhammad Mehtab Qureshi Subject(s):
Celebrity Endorsement and Sales Performance of Cola Soft Drinks in the Entire Marketing Process Journal title: Academic Journal of Economic Studies Authors: Patrick Kunle Adeosun Ladipo, Ayo Christopher Oniku, Olushola Solomon Akeke, Chidozie Chidiebere Chi... Subject(s):
A Case Study on Misleading Celebrity Endorsements and its Impact on Consumer Behavior Journal title: Bonfring International Journal of Industrial Engineering and Management Science Authors: Balasubramanian Dr.P, Anjali V. Gopal Subject(s):
The Influence of Celebrity Endorsements on Purchase Intention (A Study on VIVO V7) Journal title: IOSR journal of Business and Management Authors: Widarto Rachbini Subject(s):
Holding Out for a Hero: Celebrity Politics in the Neoliberal Age Journal title: NETSOL: New Trends in Social and Liberal Sciences Authors: Thomas M. Hawley Subject(s):
EXPLORING ATTITUDINAL SHIFT THROUGH CELEBRITY ENDORSEMENT USING ELABORATION LIKELIHOOD MODEL Journal title: GJRA-Global Journal For Research Analysis Authors: Dr Ritika Jain Subject(s):
Media Construction of Sport Celebrities as National Heroes Journal title: Revista Română de Comunicare şi Relaţii Publice Authors: Diana Luiza Dumitriu Subject(s):
ANALYSIS OF CELEBRITY ENDORSEMENT INFLUENCE ON PURCHASE INTEREST: THE CASE STUDY OF A SKINCARE PRODUCT Journal title: The EUrASEANs: journal on global socio-economic dynamics Authors: Putu Nina Madiawati, Mahir Pradana, Luthfiany Alrasyid Subject(s):
Męskość w wersji „pop”, czyli jaki jest współczesny mężczyzna celebryta? Studium przypadku Journal title: Dyskursy Młodych Andragogów Authors: Anna Piotrowska Subject(s):
How Social Status Influences “Affect Language” in Tweets Journal title: Psychology and Cognitive Sciences - Open Journal Authors: Sheila Brownlow Subject(s):