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Indicators to Measure the Influence of Celebrity Personality and Humor Ads on Consumer Purchasing Intentions Journal title: International Journal of Current Science Research and Review Authors: Zulfa Hazimah, Indrawati ., Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary
The Mediating Role of Brand Trust in Influencing the Relationship Between Perceived Price and Celebrity Endorsement on Purchase Intention for Tridaya Tour and Travel Umrah Packages Journal title: Journal of Economics, Finance and Management Studies Authors: Gemi Rakha Ediwar, Verinita, Eri Besra Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
