Neuroscience in Consumer Marketing Research. An Analysis Drawn from the Examples of Food Products Journal title: Acta Scientiarum Polonorum. Oeconomia Authors: Urszula Świerczyńska-Kaczor Subject(s):
ADVANCED MAPPING AND EVALUATION OF CONSUMER PERCEPTION AND PREFERENCES ON THE CAR MARKET BASED ON EYE-TRACKING Journal title: Polish Journal of Management Studies Authors: Jakub Berčík, Elena Horská, Roderik Virágh, Andrej Šulaj Subject(s):
The Current Situation and Opportunities for Applying Neuromarketing Research in Poland Journal title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu Authors: Aneta Disterheft, Marta Woźniak Subject(s): Banks and Banking, Finance and Financial Services, Marketing, Law and Economics
