MOTIVAÇÃO PARA MUDANÇA DE COMPORTAMENTO APLICADA AO MARKETING INTERNO Journal title: Revista Competência Authors: Marília Alves Calheiros Maristela Schein Kellermann Paulo Renato Calheiros Eren Melo Pasquali Subject(s): Education, Communication, Recreation and Leisure, Fashion, Management
Modelo de endomarketing para mejorar la satisfacción y el sentido de pertenencia del docente universitario Journal title: Revista CEA Authors: Mauricio Duque Cardona Subject(s): Economics, Management Science/Operations Research, Banks and Banking, Finance and Financial Services, Marketing, Management Science, Accounting