Analyzing the Influence of Viral Marketing on Increasing Purchase Intention of High-End Cosmetic Products

Journal title: International Journal of Current Science Research and Review

Authors: Agnesia Renyata Jovlin, Prawira Fajarindra Belgiawan,

Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary

The Effect of Product Involvement, Perceived Value, and Attitude as Mediation on the Intention to Use “POSPAY” Apps by PT Pos Indonesia (Persero) to Create the Right Marketing Strategy through a Marketing 4.0 Perspectives

Journal title: International Journal of Current Science Research and Review

Authors: M. Afrizal Azhari, Harimukti Wandebori,

Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary

Factors Influencing Intention to Adopt Generative AI Tools in Indonesian Enterprise Users

Journal title: International Journal of Current Science Research and Review

Authors: Naufal Hadi Ramadan, Eko Agus Prasetio,

Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary

The Effect of Subjective Norm and Perceived Risk on Consumers’ Purchase Intention towards Secondhand Clothes

Journal title: International Journal of Current Science Research and Review

Authors: Muthia Shafira Azzahra, Mustika Sufiati Purwanegara,

Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary

The Impact of Social Media Communication on Brand Association and Repurchase Intention in Local Beauty Brand in Indonesia

Journal title: International Journal of Current Science Research and Review

Authors: Elsamita Yolanda, Prof. Indrawati,

Subject(s): Agricultural Science, Plant Sciences, Economic Development, Technological Change and Growth, Medical Education , Business, Commercial, Consumer and Financial Law, Mathematical Modelling and Industrial Mathematics, Philosophy of the Social Sciences, Humanities, Multidisciplinary, Psychology, Multidisciplinary, Engineering, Multidisciplinary, Materials Science, Multidisciplinary

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