El patrimonio de marca (brand equity) en el sector de la educación: Un estudio exploratorio en el segmento de cursos de MBA Journal title: Fórum Empresarial Authors: Edson Crescitelli, Tomislav Mandakovic Subject(s): Business Administration, Economics, Management Science/Operations Research, Finance and Financial Services, Human Resource Management, Management Information Systems, Management and Strategy, Production, Operation and Manufacturing Management, Statistics
