Purpose: to reveal the role of the coach, to discharge the role of manager, as well as the importance of modern organizational forms to manage the preparation of athletes in the new socio-economic conditions. Material and Methods: the methods used in Journal title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] Authors: Vladimir Paevskyy| Харьковская государственная академия физической культуры Subject(s): Education, Sports and Recreation, Rehabilitation, Health and Wellness