SUPPLY CHAIN OPTIMIZATION IN LOCAL MODERN TRADE CHANNEL FOR PERSONAL CARE PRODUCTS Journal title: Endüstri Mühendisliği Authors: Derya Hanım ÇETİN, Ekrem DUMAN, Zehra GÜRTÜRK, Ali SAVCI, Göksu UYAR, Cem İYİGÜN, Özgen KARAER Subject(s):
