“4Cs” PUBLIC GOVERNANCE MODEL FOR POLICIES STIMULATING THE INTERNATIONALIZATION OF COMPANIES
Journal Title: Polish Journal of Management Studies - Year 2014, Vol 10, Issue 2
Abstract
Public governance refers to application of public authority and exercise of public control in society with respect to management of its resources for the sake of its social and economic development. The article presents “4Cs” public governance model for policies stimulating the internationalization of companies. Author puts his attention on so called “good practices” in stimulating the internationalization of companies - collaboration, co-production, coopetition and coordination. The main goal of the article was to determine tools and programs that are perceived by individual EU Member States as best practices in helping companies access and be successful on the US market.<br/><br/>
Authors and Affiliations
Paweł Pietrasieński
Keywords
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