A Case Study of Language Attitude: How Do Taiwanese Females View Mandarin-Speaking and Taiwanese-Speaking Males?
Journal Title: Asian Journal Social Sciences & Humanities - Year 2015, Vol 4, Issue 2
Abstract
This study is a case study of how Taiwanese females perceive Mandarin-speaking males and Taiwanese-speaking males. The focus is on their language attitudes towards Mandarin and Taiwanese. Specifically, the match-guise technique is employed in order to elicit information about how language attitudes influence one’s perceptions on different languages. A Mandarin-Taiwanese male guise was selected and a list of questions was designed. Female participants were asked to judge the guise based on the selected adjectives so as to elicit information about their attitudes towards Mandarin and Taiwanese respectively. It was found that in general the female participants considered the Taiwanese male guise more positively than the Mandarin male guise. Moreover, features associated with the Taiwanese male guise included being interesting, educated, friendly, outgoing, popular, happier, and of more attractive voice. On the other hand, features associated with the Mandarin male guise included being hardworking, polite, and physically attractive. In addition, language proficiency and age were considered as factors contributing to language attitudes. Although the proficiency level of Taiwanese of the female participants was rated lower than that of Mandarin, they perceive Taiwanese slightly more positive than Mandarin. Finally, age was not found to be a factor influencing their language attitude.
Authors and Affiliations
Daphne Huang, Ming-Yi Kuo
Keywords
Related Articles
- EP ID EP153350
- DOI -
- Views 101
- Downloads 0
SOCIOECONOMIC ATTAINMENT OF 30-YEAR OLD IMMIGRANT WOMEN IN CANADA
This research examines whether age at immigration is an important determinant of socioeconomic attainment among immigrant women aged 30 in 2001. Multivariate analysis indicates that child immigrant women (i.e., those w...
MISLEADS IN THE BOOK TITLED AMBASSADOR MORGENTHAU’S STORY
The Armenian allegations related to the relocation of Armenians during the beginning of First World War, mainly built on the book titled “Ambassador Morgenthau’s Story” written by so-called Mr. Henry Morgenthau Sr. Act...
Teaching and Job Training Issues in Islamic Law and Children’s Right to Education
Nowadays, the issue of child rights in developing countries, especially in Islamic world is becoming more and more concerned topic for many scientific disputes. In particular, the children's right to education and a prop...
A MAJOR TRADITIONAL FESTIVAL OF CHIRU TRIBE OF NORTH EAST INDIA
Festivals are one of the most important cultural elements of Chiru Tribe that distinguishes their distinctive culture from other tribes. Each traditional festival of this tribe involves rites, rituals, custom etc. that r...
PERCEPTION OF PEOPLE ABOUT GOVT. AND PRIVATE EDUCATION INSTITUTIONS IN DISTRICT KOTLI, AZAD KASHMIR
Considerable research has been undertaken on the perception of people in district Kotli (Azad Kashmir) about the Govt. and private sector education institutions. A random sample of 400 parents/guardians had taken...