A Communication Model Proposal Based on Transmedia Narrative and Spreadable media
Journal Title: RHS-Revista Humanismo y Sociedad - Year 2023, Vol 11, Issue 1
Abstract
This article presents a proposal for a communication model based on transmedia narrative and spreadable media, both concepts developed by the American academic Henry Jenkins (2008 and 2013). This proposal was intended to facilitate the dissemination of content associated with a strategy to promote family coexistence in the Colombian city of Medellín and its metropolitan area. The process was designed in phases, in which methods of Internet audience studies and content analysis were combined. The article is divided into five parts: first, the model is introduced, defined and justified; second, its use is delimited; third, its elements are described; fourth, its structure is presented; finally, the text closes presenting a series of conclusions and the limitations of this proposal. The conclusions show alternative dynamics of production, narration, consumption and dissemination of stories to facilitate other processes that are in tune with the purposes of communication for social change, in particular, the generation of involvement and commitment of users. The model is not intended to be replicable, but to represent a specific moment, circumstances and situations.
Authors and Affiliations
María Cecilia Hernández Ocampo Alejandro Uribe Zapata
Keywords
Related Articles
- EP ID EP714895
- DOI https://doi.org/10.22209/rhs.v11n1a05
- Views 54
- Downloads 0
Populism as a complex concept: a challenge for classical definitions
An answer is proposed in this paper as to why it is hard to find consensus on which phenomena are considered as populist and which are not. It is argued that populism is an essentially contested concept (Gallie, 1998), w...
Quality of Life Related to Health and Working at Home during the Pandemic Caused by COVID-19
This document reports the results of a study that aimed to recognize how teleworking, working at home and remote work have influenced the habits of people who have had to adapt to these work modalities due to the effect...
Homoerotic sociolinguistic discoveries on Facebook: a literature review
The article shows the analysis of a literature review, from a sociological perspective of language, on the interrelation between the categories: sexual identities, homoeroticism, identity narrative, homoerotic narrative,...
Measurement of Student Satisfaction in University Students Through the SERVQUAL Model
The objective of this article is to propose a reflection about the concept of student satisfaction in higher education. For this, a review of the concept of student satisfaction in higher education in the scientific lite...
Factors that Determine Fiscal Transparency in Latin America
Fiscal transparency has been consistently identified as a key feature of efficient fiscal policy and a prerequisite for good public governance. This text examines the determinants of fiscal transparency in Latin America,...