A Comparative Study of Retail Banking Services of Sbi and Icici on Customer Perception Levels Leading to Customer Satisfaction with Special Reference to Hyderabad East District.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
The banking sector is under a competitive trench exclusively, both the private and public bank managements are at a lure to provide healthier services to their customers in offering valid and efficient services. Customer satisfaction is a vital part of any organization to lead with profit maximization and its necessary to learn the key success factors impacting it and which leads to enhance real earning to the bank and in turn has proven crucial in order to increase customers in number. To develop and sustain business of a bank, they must ensure quality in customer service that can associate a cordial relationship with the customer. The present research article is an effort to measure satisfaction level of customers and identify the factors which promote the future growth of banking services of SBI and ICICI banks sited in Hyderabad. In banking sector, the whole range of activity and generation of income spins around the customer satisfaction, over the perception of bank serviceability.
Authors and Affiliations
K. Vinaya Laxmi, P. Vijay Kumar, M. S. Narayana
Keywords
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- EP ID EP411666
- DOI 10.9790/487X-2006045864.
- Views 97
- Downloads 0
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