A Constructionist Approach for the Study of Strategy as Social Practice
Journal Title: BAR: Brazilian Administration Review - Year 2012, Vol 9, Issue 1
Abstract
The goal of this paper is to present an analytical perspective of strategy as social practice in organizations by the articulation of proposals by Foucault, Certeau and Moscovici on social dynamics. To accomplish its intents it discusses the convergences and divergences between social dynamics in Foucault (1972, 1999, 2003a, 2003b), knowledge, power and subjectivities from Moscovici (1961), and Social Representation Theory (SRT) as articulated with the concept of everyday strategies and tactics by Certeau (1990). The paper presents the micro and macro delineations in investigations involving strategy-making practices in organizations over time. The studies of strategy as social practices are focused only on the micro-social level of CEO practices in organizations and don’t consider the involvement of these practices at the macro-social level. Thus, this paper aims at acknowledging the roles played by experimentation and by the researcher’s theoretical position, but also at offering the actors an opportunity to present the micro and macro aspects that involve their strategy practices in a given organization. This way, a dynamic reference is obtained that allows for the comparison of empirical data in the analysis of strategy as a social practice.
Authors and Affiliations
Silva, Alfredo Rodrigues Leite da; Carrieri, Alexandre de Pádua; Souza, Eloisio Moulin de
Keywords
Related Articles
- EP ID EP40529
- DOI -
- Views 259
- Downloads 0
e-Qualifácil: Preparing Small Businesses for a Quality Management System
More than 95 percent of all the businesses around the globe are small- and medium-sized (International Organization for Standardization [ISO], 2016). However, the limited resources of small businesses represent a difficu...
What Accounts for Plural Forms of Governance Structure in the Same Industry or Firm – The Case of the Brazilian Electricity Industry
Governance structures are described as a spectrum with the market and vertical integration as its poles. During the past decades, the theoretical and empirical work aligned with New Institutional Economics sought to und...
Strategic HR? A Study of the Perceived Role of HRM Departments in Brazil and Peru
This study discusses the perceived role of the Human Resource Management Department and its perceived capacity of outstanding performance by comparing data collected in Brazil and Peru from employees of large organizat...
Empowering and resisting in a sharing economy: Two sides of the same coin
Some can regard the sharing economy (SE) as a sustainable economy for allowing innovative (even disruptive) business opportunities and for encouraging new forms of consumption. There are, however, controversies about SE’...
Productivity Spillovers from Foreign Direct Investment in the Brazilian Processing Industry
The increasing importance of foreign direct investment (FDI) to international production has prompted considerable interest in its real effects on host economies all over the world. The aim of this study was investigat...