A COSMETICS CONSUMPTION PATTERN AND THE USAGE AMONG WOMEN
Journal Title: International Journal of Agricultural Science and Research (IJASR) - Year 2018, Vol 8, Issue 5
Abstract
This research study is about the usage of cosmetic products among women. Ex post facto research design was used for this study and total of 120 women respondents who are using cosmetics were randomly selected from Hyderabad city. A self - developed questionnaire was used to elucidate the information. It was found that the majority of the respondents were using more skin and hair care products to get glowing skin, to feel better, to improve their self-image and to look young. Since respondents want to maintain their self- image and youthfulness they are mostly going with brand hair care, skin care and eye care products. Before purchasing of skin and hair care products majority of the respondents are collecting information. This shows that respondents want to verify the product’s quality, cost and its effect on their beauty before the purchase of any cosmetics.
Authors and Affiliations
GEETA M, V VIJAYA LAKSHMI
Keywords
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- EP ID EP429959
- DOI 10.24247/ijasroct20183
- Views 101
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