A MOTIVATIONAL MODEL OF IMAGE FORMATION IN THE REGIONAL HOSPITALITY INDUSTRY
Journal Title: ВЧЕНІ ЗАПИСКИ ТАВРІЙСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ ІМЕНІ В.І. ВЕРНАДСЬКОГО СЕРІЯ: ЕКОНОМІКА ТА СУСПІЛЬСТВО - Year 2018, Vol 29, Issue 5
Abstract
The article defines and describes the tools and methods for forming the image of enterprises of hotel and restaurant business. The problems and main directions of image formation are considered. The marketing principles of development of the image of enterprises of hotel and restaurant business as an integral system are defined: deepening the sphere of interests of restaurant and restaurant business to products and services provided earlier by enterprises of other industries; the democratization of activities related to the expansion of the consumer's circle; specialization of activity focused on new consumer segments; development of new activities in the market of tourist services; the global nature of marketing activities caused by globalization and the concentration of the entire hotel and restaurant business in general. The motivational model of image formation in the regional hotel and restaurant business is given. The main components of the proposed motivational model and the features of image formation are determined.
Authors and Affiliations
I. O. Petrovska, V. I. Darmohrai
Keywords
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- EP ID EP566772
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