A Preliminary Study of Edu-tourist Perceived Values in Edu-Tourism Packages
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2018, Vol 8, Issue 16
Abstract
Edu-tourism packages is an emergent program developed to produce knowledgeable, skilled, creative and innovative human capital in the tourism and culture sector. Recent practice in Malaysian edu-tourism packages has shown that universities only gave emphases to provision of general physical facilities compared to the facilities and services that will meet and satisfy the edu-tourists’ needs. Furthermore, previous studies in this field have focused mostly on the decision making behavior and choices of universities among international students, while other issues like edu-tourists’ perceived values were not sufficiently studied. Therefore, this research aims to provide a preliminary examination of edu-tourists’ perceived values in Malaysian edu-tourism packages. A purposive sampling was used to choose 32 respondents in the state of Kuala Lumpur and Perak, and they were presented with a questionnaire to assess their perceived values on the edu-tourism packages and programs. The results has able to reveal the dimensions and attributes perceived important to them as students. This findings has able to contribute some insights for better development and organization of edu-tourism packages and programs in Malaysia.
Authors and Affiliations
Nornajiha Kamdi, Salamiah A. Jamal, Faiz Izwan Anuar
Keywords
Related Articles
- EP ID EP598702
- DOI 10.6007/IJARBSS/v8-i16/5125
- Views 93
- Downloads 0
The Impact of Strategic Attributes on Organizational Performance in Pakistan Banking Sector: A Review and Suggestions for Future Research
In recent years, the business environment of banking sector has become very dynamic and highly competitive due to the globalization and massive developments in this sector. Also, the banking organizations have faced a lo...
Impact of Demographic and Health Factors on GDP Growth of South Asian Countries
The changing aspects of world economic transformation has been attention-grabbing especially for last 10-20 years as this time duration has seen swift progress and development in economic, demographic and health factors....
Development of Learning Aids for Visually Impaired Students using Hannafin Peck Theory
The research is conducted to assess the improvement of brailing efficiency level of visually impaired students in using slate and stylus after accommodated with a learning aids called EZy Mirror Braille. In order to deve...
The Influence of Advertisement on Media Users: Empirical Evidence from Three Generational Differences in Malaysia
This research was conducted in order to investigate the effect of users’ preferences on media contents and channels toward the sustainability of mass media as a business model. The aim of the study is to find out whether...
Journalism Ethics, Attitude on New Media Journalism and the New Media Readers
Aims: This study looks at the social media behaviour of the new media journalism readers in Malaysia for Siakap Keli (SK) and Free Malaysia Today (FMT). The objectives are to (1) identify the level of knowledge on journa...