A Proposed Factors of Social Media Advertisements Influencing Young Customers Brands Preference: Empirical Study
Journal Title: Journal of Economics, Finance and Management Studies - Year 2020, Vol 3, Issue 09
Abstract
This study aims to investigate and testing the proposed factors of social media advertisements influencing young customers brand preferences. A number of e. marketing contributions to marketing management to understand these factors in order to redesign its online advertisements by social media to influence young customers for selecting their preferred products brands, .A number of proposed factors concerning social media advertisements namely privacy, creditability, entertainment, advertisements values, and reachability. Study sample consist of (400) young customers of both gender in private universities in Amman District. The study results show that the entertainment, privacy, creditability, entertainment, values and reachability are a major social media advertisements factors influencing young customer's products brands preferences
Authors and Affiliations
Professor Younes Megdadi, Dr. Mohammad Hammouri, Zaid Y. A. Megdadi
Keywords
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- EP ID EP689134
- DOI 10.47191/jefms/v3-i9-01
- Views 227
- Downloads 0
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