A Quantitative Study of Higher Institutional Marketability Factors
Journal Title: Educational Research International - Year 2014, Vol 3, Issue 1
Abstract
The main focus of this research was to investigate reasons why students chose university of Uyo and the extent to which each reason determines the students’ choice. The research design was causal comparative (ex-post facto). The target population was all the Post University Matriculation Examination (PUME) candidates that applied for the 2012/2013 academic year admission into the University of Uyo. A cross section of 243 candidates was used. Validity of Marketability Factors for Institutional Attractiveness Questionnaire (MFIAQ) was documented and the internal consistency of the instrument was obtained with the Cronbach’s alpha as .72. The research questions formulated to guide the study were analysed using measures of central tendency (the mean) frequency, percentage and ranks. Data collected were analyzed and results tabulated with the relevant headings using percentages and frequencies. The results were that some factors actually instigate the institutional marketability than others; many candidates did not take into consideration whether the school is a Federal State institution or not; its broad or narrow education to prepare one for the future; and their gut feelings. Recommendations were given based on the results as stated.
Authors and Affiliations
Eno - Eyo
Keywords
Related Articles
- EP ID EP88745
- DOI -
- Views 153
- Downloads 0
Technical Teachers’ Perception of Factors Affecting Practical Skill Acquisition among Technical College Graduates in Adamawa State Nigeria
The purpose of this study was to investigate technical teachers’ perception of factions affecting practical skill acquisition among technical college graduates in Adamawa state, Nigeria. The study was guided by four rese...
INCENTIVES AND MOTIVATION OF EMPLOYEES IN SELECTED FAST FOOD CHAINS IN LIPA CITY, PHILIPPINES
This study sought to determine incentives and motivation of employees in selected fast food restaurants in Lipa City. Specifically, it presented the profile of the respondents in terms of the establishments...
Determining Information and Communication Technology Competencies for the Teaching and Learning of Technology and Vocational Education in Technical Colleges of Enugu State Nigeria
This study was designed by the researcher to determine the ICT competencies required for the teaching and learning of technology and vocational education in Enugu state. To accomplish this, one research question and one...
Determination of Maternal/Paternal Attitudes of Undergraduate Students
This study was carried out with the aim of determining the maternal/paternal attitudes of nursing undergraduate students. The study was planned as descriptive. Data were collected during the period of December 2014 by co...
BITING THE TECHNOLOGICAL BAIT? TEACHERS’ VIEWS ON THE ENGLISH LANGUAGE PROFICIENCY OF SECONDARY SCHOOL LEARNERS IN ZIMBABWE
The study was propelled by the zeal to establish the views of English language teachers on the linguistic capabilities of secondary school learners in Zimbabwe. Theoretically, the exploration was grounded in psychology f...