A SEMIOTIC ANALYSIS OF THE EVOLUTION OF THE RENAULT LOGO FROM 1900 TO 2016
Journal Title: The Journal of International Social Research - Year 2016, Vol 9, Issue 44
Abstract
Corporate identity indicates how a corporation sees or wants to see itself. In general terms, it refers to the ways a corporation represents itself. It includes internal factors such as vision, mission, corporate values, corporate behavior and communication as well as factors implying visual identity such as brand names, logos and symbols, corporate colors and typography. Visual identity is a set of components that represent corporations visually in all platforms as a sub-category of corporate identity. Especially logos and symbols have the characteristics of a corporate signature, and they are the most important factors affecting the recognizability and distinguishability of corporate brands for target groups. This study is a semiotic analysis of all the logos used by the Renault brand between 1900 and 2016. It examines how 11 logos used by the brand have evolved since its establishment.
Authors and Affiliations
Gizem Ergülşen BAŞLAR
Keywords
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