A SOARING GROWTH OF E WALLETS POST DEMONETIZATION – STUDY IN AHMEDABAD
Journal Title: GJRA-Global Journal For Research Analysis - Year 2018, Vol 7, Issue 5
Abstract
India is traditionally a cash-based economy, with the value of physical currency in circulation estimated to be over 11% of GDP, one of the highest among emerging economies. The government's announcement on demonetization and its push to encourage cashless transactions, India is experiencing exponential growth in digital financial transactions which began as a convenient mode of payment in cash-crunch phase. From bill payments to buying groceries, the country has come a long way in accepting, adapting and, ultimately, preferring E-wallets over cash as a result Digital payment companies have seen a substantial jump in their business as a result of the government’s measures towards promoting cashless transactions post demonetization. The primary objective of this paper is to understand about the consumer adoption status of Electronic wallet within the research area limited in Ahmedabad. It also measures the consumers usage of E-Wallets pre and post demonetization. As one of the main agenda of demonetization is to make digitalized economy, this research will be useful for the Government and business stakeholders of E-wallet who would like to expand the business to earn more market shares. Research was designed in quantitative method using questionnaire which was sent to potential respondents who reside in Ahmedabad. The findings illustrate clearly that the adoption of E wallet among consumers in Ahmedabad is only at the beginning stages of the Innovation-Decision Process. It also shows that consumers here express positive attitudes toward E-wallet Post Demonetization.
Authors and Affiliations
Ms. Nazneen Shaikh
Keywords
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