A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India
Journal Title: Journal of Emerging Trends in Marketing and Management - Year 2016, Vol 0, Issue 1
Abstract
A potential entrepreneur needs insight and vision in terms of the viability of the proposed project concept. Most rational decisions, taken either by existing or aspiring entrepreneurs to make a business investment, are preceded by an investigation of the feasibility of the project. In support of this, the functions of undertaking a feasibility study include the following: • It provides the knowledge, conviction and specific operational insights into the viability of a project, in terms of market, technical, Financial and other perspectives. • A feasibility study provides the basis for developing the concept into a business plan and subsequent start-up. • It allows the product/service to be tested in a practical marketplace setting without major resource commitments. • The feasibility study document acts as a reference for support agencies, grant aiding authorities, potential partners, business associates and lending institutions, as a basis for generating interest and commitment for the proposed business.
Authors and Affiliations
Ehtesham Abbasi
Keywords
Related Articles
- EP ID EP265712
- DOI -
- Views 86
- Downloads 0
The Development of Innovative Product Concept: A Case of Organic Rice in Thailand
Due to today competitive business environment and the dynamic of consumer behavior, especially their never-ending wants and demands, the product development is therefore essential for any organizations. In the new produc...
Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance
Business performance depends on many factors: economic context, market trends, competitive environment, customer behavior, managerial competences, marketing and selling capabilities. The literature review offers differen...
Customer vs. E-tailer: How Tablet Affects Mobile Commerce
The emergence of mobile devices, especially the tablet, has created chances and challenges for mobile commerce vendors across the continents, as they seek to increase their profits and optimize the users’ online shopping...
Characteristics and Development of Social Media as a Marketing Communication Tool
The purpose of this paper is to provide a careful analysis of the characteristics and evolution of the major social media platforms used both in Romania and abroad, as well as some practical insights on the consumer use...
A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India
A potential entrepreneur needs insight and vision in terms of the viability of the proposed project concept. Most rational decisions, taken either by existing or aspiring entrepreneurs to make a business investment, are...