A study of the relationship of retail brands consumers’ attitude and purchase intention with trust, cynicism and perceived profit
Journal Title: Journal of Science and today’s world - Year 2014, Vol 3, Issue 5
Abstract
Callingbrands as private property has become an important issue for marketing experts and researchers and experimental studies is increasing in this field. The present study is the result of a field study that its aim is investigating the relationship of attitude and purchase intention with trust, cynicism and perceived profit in retail brands consumers. In this study we are after providing and testing a model in the field of retail brands. For reaching the objectives questionnaires consisted of 34 questions were distributed among 360 consumers of the products of Shahrvand store in Shiraz city by convenience sampling and 341 questionnaires were collected and for testing the model LISREL software has been used.
Authors and Affiliations
Aziz Yousefiani
Keywords
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