A STUDY OF VIRAL MARKETING - Need of y generation customers–
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
This paper shows the impact of viral marketing in the current competitive market. As per the survey conducted and the results reviewed we can say that, VIRAL MARKETING is a new emerging technique in the current scenario of the marketing world. This can be and should be used in all the sectors as this is the most economic and effective tool that has the potential to boost the promotion campaign up to an extremely great extent. The services and the benefits of this technique can be offered to all the sectors. This technique has been used earlier in the various sectors but the basic problem was that there was not a proper terminology that was awarded to this technique. Now we would to like to suggest a proper name to this technique as VIRAL MARKETING. So that it becomes easier for the people to recognize this new technique.
Authors and Affiliations
Sanjeev Singhal and Dr. Rajendra Singh
Keywords
Related Articles
- EP ID EP19523
- DOI -
- Views 382
- Downloads 15
Effect of Brand Image & Self Image Congruency on Brand Preference & Customer Satisfaction
Objective– The brand image is of paramount importance for customers as well as marketers. Beyond their functional utility, products have a symbolic meaning. Parts of this symbolic meaning are accounted for by concepts...
Enhancing CRM Philosophy in Retail Banking
The banking sector, at present, is witnessing a substantial growth and many drastic changes. Globalization and deregulations have increased competition in the market place, as nowadays it has become much easier for ban...
A Study on online marketing strategies used by E- Entrepreneurs in India
This research analyses E-Entrepreneurs like flipkart.com, Amazon.com, Naaptol.com etc, and the characteristics of online marketing strategies used by new media Entrepreneurs. This research helps to understand the natur...
Value Chain Analysis of Banana at Kediri after the Eruption of Mount Kelud
Kediri is one of the most severely affected areas of the eruption of Kelud. On the other hand a banana agribusiness potential is very promising. In this district there are 13 varieties of banana :Ambon Kuning, Ambon TW...
Customer Experience Management in Retailing for Retail Patronage
The retailing sector is growing with the opening up of the sector by the government, as more and more FDI‘s is permitted in the retail sector. The customer experiences and their mapping are very important for...