A Study on Awareness and Attitude of Customers Towards E-Ticketing in Thoothukudi
Journal Title: GJRA-Global Journal For Research Analysis - Year 2015, Vol 4, Issue 2
Abstract
The rapid growth of internet users globally provides a bright prospect for e-marketers. According to a study from International Data Corp (IDC) more than 600 million people accessed the internet globally by the end of 2002 and spent more than US$1 trillion buying goods and services online (Straits Times, 2002). E-tickets substitutes the paper based flight coupon’s by an electronic ticket image that is stored in the airline’s database. The Main objectives of study are to know the personal profile of the respondents, to findout the consumers purchasing behaviour of E-Tickets, to examine the reasons for purchasing E-Tickets, to analyse the attitude of the respondents towards E-Tickets,to findout the problems faced by the respondents while purchasing E-Tickets,to analyse the strategies developed by IRCTC in E-Ticketing and to offer suggestions to overcome the problems. 41 percent of the respondents are working as a private employee. 62 percent of the respondents are in the nuclear family system.The passengers should be permitted to pay the amount for E-Ticketing through all banks irrespective of nationalized and non-nationalised banks.
Authors and Affiliations
Dr. R. Bhavani
Keywords
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