A Study on Consumer Behavior Towards Pre- Owned Cars in India”
Journal Title: PARIPEX-Indian Journal of Research - Year 2016, Vol 5, Issue 11
Abstract
India, the competition between pre-owned cars and new cars has reached its peak. All these pre-owned cars are generally termed as “Certified Used Cars”, as they are provided warranty and certified quality from the car dealers. Different car manufacturers have entered the pre-owned car business with different objectives, and they have different marketing strategies and priorities in entering into the pre-owned car business. The objectives of the study were to study the preference of customers towards organized and unorganized market during the purchase of pre-owned car, to explore the factors influencing the purchase behavior of customers towards the purchase of a pre-owned car and to understand the pre-owned car market in India. The Research design was Descriptive research design. The primary data has been collected through semi-structured questionnaire from a sample of 20 unorganized pre-owned car dealers and 30 organized pre-owned car dealers of car makers, in Mysore. The sampling method was Random Method. The data has been analyzed using SPSS for statistical analysis and testing of hypothesis. Percentage method and T- Test has been used for analysis the data. The pre-owned car market may be transformed into a more organized market with the advent of Indian and global car makers and other major corporate houses of India.
Authors and Affiliations
*Dr. Shiva Shankar. K. C
Keywords
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