A Study on Customer Perception towards Internet Banking Identifying Major Contributing Factors
Journal Title: International Journal of engineering Research and Applications - Year 2018, Vol 8, Issue 9
Abstract
Internet banking is becoming Increasingly becoming popular because of convenience and Flexibility. Internet banking is also called as online banking and it is an outgrowth of PC banking. Internet banking uses the internet as the delivery channel by which to conduct banking activity. For example, transferring funds, paying bills, viewing checking and savings account balances, paying mortgages and purchasing Financial Instruments and Certificates of deposits. Internet banking is a result of explored possibility to use internet application in one of the various domains of commerce. It is difficult to infer whether the Internet tool has been applied for convenience of bankers or for the Customer’s Convenience. But ultimately it contributes in increasing the efficiency of the banking operations as well as providing more convenience to customers.
Authors and Affiliations
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