A study on E - Promotional strategies for e - marketing
Journal Title: International Journal of Scientific Research and Management - Year 2013, Vol 1, Issue 8
Abstract
The key to greater promotional impact for retailers and manufacturers today is knowledge and insight. In order to maximize promotional effectiveness, organizations need to know what categories and what brands are being promoted, by whom, at what p rice points and how often they are changing. Since online Web site promotions will only continue to grow; successful businesses need to be strategic and informed in their approach. To help retailers and manufacturers successfully implement strategically ali gned online and offline promotions. So, this study focuses on e - promotional strategies needed for effective e - marketing.
Authors and Affiliations
Dr. S. Shanthakumari
Keywords
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