A STUDY ON EDUCATIONAL MARKETING PREFERENCES AND STRATEGIES IN KERALA
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 7
Abstract
The overall function of educational research is to improve the educational process through refinement and extension of knowledge. The refinement of existing knowledge or acquisition of new knowledge is essentially and intermediate step toward improvement of educational process. The specific roles of educational research are viewed differently by the people associated with various aspects of education. Most of the colleges, which started in early 1990's, now offer world class Education. Kerala a fully literate-state thirty years ago. (back in 1970)But due to communist influence did not start sufficient professional Educational Institutions to meet the exponential increase in demand for higher Education. The study focus on Educational marketing strategies and preferences the state of Kerala, which is the biggest supplier of students in country towards all other states and will continue the status at least for another twenty-five years. The presented scenario the high competition between colleges to attract students from Kerala prevails educational exhibitions gives an opportunity for the college to present themselves effectively. The primary data collected from the participants of the educational exhibition really represent the natural market trend without additions and omissions. Any sudden change in government policies or employment opportunities, any unexpected global level economical and political changes may cause a marginal impact on the study. The outcome of the study is very much helpful to know the attitude of the students about different parameters to evaluate a college and its performance. For the management the data can be used for improving themselves in quality up gradation and imparting new courses and technologies.
Authors and Affiliations
Stanley Sebastian and P. A. Joy
Keywords
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