A study on fashion street in Beijing- Through street fashion and its images

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A study on fashion street in Beijing- Through street fashion and its images

Journal Title: Journal of Advanced Research in Social Sciences and Humanities - Year 2020, Vol 5, Issue 5

Abstract

Aim: This study focuses on Beijing, one of the top Chinese fashion cities, especially Guomao and Sanlitun, which draw attention to their fashion streets. Method: To achieve the aim, the scholar analyzed and investigated their fashion street images and the four influential factors which create the images of street fashion: social backgrounds based on bibliographic data, physical environments, surrounding factors, and human and cultural factors from the fashion consciousness survey. Findings: This study shows that while Guomao is grown into an upscale calm fashion street for adults, Sanlitun is developed as a fashion street for trendy young adults. However, both areas have a short history, and it’s hard to say their street cultures were born naturally. Generally, one place creates its unique image based on its street image, but Beijing’s fashion streets were intentionally created according to government policy. In other words, in addition to the social backgrounds, physical environments, surrounding factors, and human and cultural factors shown by many preceding studies, policy factors played an extremely critical role, and they dominated other factors, which differentiate the fashion streets in Beijing from other developing countries’ fashion streets. Implications/Novel Contribution: This study will provide some inspiration for other developing countries’ economic and fashion development.

Authors and Affiliations

YONGLI HAO EUN-YOUNG SHIN

Keywords

EP ID EP696384
DOI -
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