A STUDY ON IMPACT OF TELEVISION ADVERTISMENT ON CHILDREN’S ATTITUDE WITHSPECIAL REFFRENCE TO CONFECTIONARY PRODUCT IN PALAYAMKOTTAI
Journal Title: International journal of research -GRANTHAALAYAH - Year 2016, Vol 4, Issue 4
Abstract
In this research we investigate the impact of television advertisement on children with special reference to confectionary product in Palayamkottai. A questionnaire was used in order to collect data on impact of television advertisement on children with special reference to confectionary product different school of Palayamkottai were visited in order to collected data .The respondent agreed with this statement that there is impact of television advertisement on children with special reference to confectionary product.
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