A study on influence of advertisements on food habits of children- the parents’ view with reference to Coimbatore city of India
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2015, Vol 2, Issue 5
Abstract
Everyday our children come under an increasing exposure to television commercials and with the growing use of animation techniques. These advertisements are posting attractive to children. The impact of advertising on adults may be problematic but the outcome is devastating for children. Advertising comes in different forms such as television, print, radio and internet. So using such various communicating devices how the products are advertised to the so-called new segment in the market. Advertisers of children television used to appeal to the parents earlier but now they appeal directly to children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Television is no more just a source of entertainment for children. Some countries have decided that the evidence of advertisings influence on children is strong enough to take legislative action.
Authors and Affiliations
J. Sathya, N. Sowmiya
Keywords
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