A Study on Service Brand Communication Special Reference to the Private Professional Educational Institutes
Journal Title: Asian Journal of Economics, Business and Accounting - Year 2017, Vol 4, Issue 4
Abstract
Service Brand Communication plays a crucial role in determining the brands, which is useful for business and it provides the values to consumers as well. This study examined the level of Service Brand Communication in Private Professional Educational Institutes as research problem. Hence the research was carried out with an objective to identify the degree of Service Brand Communication in Private Professional Educational Institutes. Personal Interactive Communication and Marketing Mix Communication were considered as the measurement variables of Service Brand Communication. 200 students have been selected from 07 Private Professional Educational Institutes in Batticaloa District as a sample based on the stratified proportionate random sampling method. Data were analyzed and evaluated by descriptive statistical method. Findings have shown that the Service Brand Communication is at high level in Private Professional Educational Institutes in Batticaloa District. Result of this study revealed that the Service Brand Communication is important to attract the students at Private Professional Educational Institutes in Batticaloa District.
Authors and Affiliations
R. Kishokumar
Keywords
Related Articles
- EP ID EP338560
- DOI 10.9734/AJEBA/2017/36432
- Views 81
- Downloads 0
Market Value Maximization, After-Tax Profit and the Cost of Capital of Entrepreneurial Firms
This paper examines the implications of various costs of capital on the market value and profit of entrepreneurial firms. Specifically, four costs were identified as follows: cost of debt (kd), cost of equity (ke), cost...
The Relationship between Customer Satisfaction and Corporate Reputation and Credibility
Service industries, such as banking and finance retailing, are different in many ways to industries that deal with a tangible product. Therefore, service-marketing gurus emphasize process, people, and physical elements t...
Empirical Analysis of the Relationship between Poverty and Economic Growth in Ethiopia: Micro-Panel Data Evidence from Amhara Region
Reduction of poverty is still a vital concern and main challenge for Ethiopia, the second most populous country after Nigeria, in the SSA. With the government’s consistent implementation of its Poverty-Reduction-Strategy...
Assessment of Deferred Tax Recognition and Measurement under IFRS and Nigeria-SAS: An Empirical Examination
This study examines the recognition and measurement of deferred taxes of manufacturing companies in Nigeria under IAS 12 and Nigerian-SAS. Deferred tax liabilities are recognized for taxable temporary differences and def...
Influence of Employee Attitude on Employee Readiness for Organizational Change
After more than three decades of civil war in the north and eastern provinces, number of changes has been introduced by the government of Sri Lanka focusing on a fast and significant development in the education sector....