A STUDY ON THE FACTORS FOR IMPROVEMENT IN MARKETING OF AGRO BASED PUBLIC SECTOR UNDERTAKINGS IN KERALA
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2018, Vol 6, Issue 8
Abstract
Agriculture and Industries are vital components of the growth route due to their joint affiliation. The term agroindustries signify diverse meaning to different writers, institutions, and agencies. In truth, this perception is masked in indistinctness. There is no agreement as to which industries can be grouped under this category. According to the United Nations Industrial Development Organisation (UNIDO), the term agro-sector connotes those industries, which utilize raw materials from agriculture as main material from that manufactured goods are produced on the commercial scale. The term also applies to those industries, which are causative for the growth of agriculture including agriculture produce. Thus, agro-based industries can be roughly distinct as those industries that are reliant upon agriculture for their raw material and other basic inputs. Strengthening of agriculture is grave for facing the challenges of rural paucity, food diffidence, redundancy, and sustainability of natural resources. In this circumstance, well-organized marketing, and rural credit systems suppose added significance. The marketing system is significant for transferring the goods from producers to consumers, and to fix the prices at different stages. The issues and concerns in marketing, chiefly to the performance (competence) of the marketing system, rely on the structure and conduct of the market, especially by the Agro Based Public Sector Undertakings in Kerala.
Authors and Affiliations
Jiji S. P, Clement Sudhahar
ROLE OF SELF HELP GROUPS AND SOCIAL DEVELOPMENT OF TAMIL NADU IN th THE 20 CENTURYWITH SPECIAL REFERENCE TO THE FISHING COMMUNITY
India has always cared for the have-nots. Rural credit has seen several milestones in a journey over the past hundred odd years.Microfinance is referred to smallscale financial services provided to people who work in agr...
VIOLENCE, AN EMBEDDED DISCOURSE OF MULTICULTURALISM IN GLORIA NAYLOR’S THE WOMEN OF BREWSTER PLACE
Multiculturalism can be illustrated on dual social reception, both being realistic and utopian simultaneously. Highlighting its former negative discourses, the African American author Gloria Naylor sets her novel, The Wo...
POSITIVE AND NEGATIVE IMPACTS OF ECOTOURISM: A CASE STUDY OF PONMUDI IN THIRUVANANTHAPURAM DISTRICT, KERALA
The character of the environment, the growth of local economy and the status of society and culture. The three dimensions are taken into account the impact of ecotourism. Several tourist spots in our...
"THE THEME OF AGONIZED CHILDHOOD IN THE GOD OF SMALL THINGS AND THE WHITE TIGER"
The present paper “The Theme of Agonized Childhood in The God of Small Things and The White Tiger" deals with the analytical study of the present topic. Here it is attempted to discover how they have dealt with the tradi...
AN ACCOUNT OF ECONOMIC LIFE OF GANJHUS OF JHARKHAND: AN IGNOMINY FOR THE RICH JHARKHAND AND THE GREAT INDIA
This article is proposed to bring to focus the economic or materialistic life of the Ganjhus belonging to the dalit community of Jharkhand. Material deprivation coupled with social exclusion, caste oppression and lack of...