A Study on the Impact of Cycling Sports Tourism Satisfaction on Revisit Intention—a Case Study of Taoyuan Shihmen Reservoir
Journal Title: International Journal of Business and Management Invention - Year 2017, Vol 6, Issue 9
Abstract
In recent years, recreational sport has been flourished in Taiwan. With vigorous development of sports tourism industry, cycling tourism has once again become popular. From city sightseeing to country-depth tourism, visitors can ride bikes everywhere. The purpose of this study is to explore tourist background, tourist satisfaction with bicy\cle tracks, and revisit intention of Taoyuan Shihmen Reservoir Bicycle Track. Also, the relationship between tourist satisfaction and revisit intention is further analyzed. In this study, the questionnaire survey is conducted. A total of 300 questionnaires are sent out, with a total of 295 valid questionnaires and an effective recovery rate of 98.3%, after the deduction of 5 questionnaires which are incomplete or consistent with each other. Descriptive statistics, correlation analysis and multiple regression analysis are conducted. The results show that the majority of cycling tourists are male, aged 26 to 35 years old, most of whom are single, having college degree, working in manufacturing industry, living in the north part, and with NT40,000-NT50,000 monthly income; tourist satisfaction with bicycle tracks has a significant effect on overall satisfaction; and the overall tourist satisfaction with bicycle tracks has a significant impact on revisit intention. At the end of this study, it puts forward practical recommendations and related academic research directions for Taoyuan Shihmen Reservoir Bicycle Track. It is also hoped that this study would be helpful to the planning of bicycle tracks for Taoyuan City Government and relevant institutions.
Authors and Affiliations
*Kuo-Wei Lin1 ,, Ching-Hui Lin2 ,, Xiaoqing Wu3
Keywords
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