A Study to Examine Differences Between In Person and Online Survey Data Collection Methodologies
Journal Title: Choregia - Year 2009, Vol 5, Issue 2
Abstract
The purpose of this study was to examine differences between the results of an in person or face-to-face direct spending survey and a post-event online direct spending survey. Participants in a large annual marathon held in the Mid-Atlantic Region of the United States were used as subjects for the study. The research methodology selected for this study included an in person survey instrument administered to out-of-town marathon participants prior to the start of the event during the race number and race timing chip pick-up period. The same survey instrument was administered online four days after the conclusion of the marathon to the same group of out-of-town marathon participants who did not previously respond to the in person survey. Analysis of data and results revealed that average direct spending for the online respondents was consistently and significantly higher than spending for the in person respondents on direct spending questions. Spending on lodging for both groups showed no significant differences. It was recommended that the use of online survey methods be considered when conducting direct spending studies for participant oriented sporting events when adequate e-mail addresses are available and the potential respondents have a certain level of computer literacy.
Authors and Affiliations
Robert Case| Old Dominion University, Weiming Yang| Old Dominion University
Keywords
Related Articles
- EP ID EP12555
- DOI http:dx.doi.org/10.4127/ch.2009.0038
- Views 383
- Downloads 32
Exploring the Relationship between Task Conflict, Relationship Conflict, Organizational Commitment
In the Australia, Canada, parts of Europe, and the United Kingdom, the provision of sport has had a long tradition of reliance on volunteers. However, there has been increasing pressure for voluntary sport organizations...
Strategies on Reducing Social Inequalities in Health Care
Health was and will always be the supreme good for human kind. From this scope, people should have equal opportunities for health and all healthcare systems must be build around the term of equity. The aim of this revi...
Investigating the Role of Sport Media in Developing Championship Sport
The purpose of this research was to investigate the role of sport media in developing championship sport. It was applied, descriptive - comparative research. Population composed of media experts, sport experts, and nati...
A Study to Examine Differences in Sporting Event Direct Spending Survey Methods
This study examined differences between direct spending reported through in person surveys administered during a sporting event and online surveys administered after the event’s conclusion. The same direct spending an...
The Financial Performance of the Greek Football Clubs
The aim of this paper is to analyze the financial performance of the football clubs participating within the first division of the Greek football league for a period of 14 years (1993 - 2006) and to propose specific act...