A SURVEY OF IMPORTANT ATTRIBUTES FOR MARKETING REAL ESTATE DEVELOPMENTS IN METROPOLITAN IBADAN PROPERTY MARKET, NIGERIA
Journal Title: European Journal of Business and Social Sciences - Year 2015, Vol 4, Issue 4
Abstract
Recent studies have established various attributes for real estate marketing which position an agent at a winning edge. The study aims at examining the important attributes and strategies for real estate marketing peculiar to metropolitan Ibadan property market. To achieve this aim, questionnaires were administered on licensed agents. Using both descriptive and inferential statistics, the study confirmed that good track records, big-clients base and reputation are the most important attributes influencing the success of real estate marketing in the area. It also revealed that billboards, brochures and press marketing are the most adopted strategies for real estate marketing. The results of the chi-square, however, indicate that while there is no statistical relationship between the gender status of the respondents and the two most important attributes adopted, there is indicated statistical relationship between the professional years of agency practice and the two most important attributes for real estate marketing.
Authors and Affiliations
Sani Kuzayet Shaibu| (Corresponding author) M Sc. Candidate, Department of Estate Management, Obafemi Awolowo University, Ile-Ife, Nigeria. E-mail: kuzayetsani@yahoo.com; +2348037078181., Gbadegesin Job Taiwo| Lecturer, Department of Estate Management, Obafemi Awolowo University, Ile-Ife, Nigeria. E-mail: prgbadegesin@yahoo.com, gbadetaiwo@oauife.edu.ng
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