A SURVEY ON USAGE OF DIGITAL SERVICES AMONG ORGANIZATIONS IN EAST BANGALORE
Journal Title: International Journal of Management, IT and Engineering - Year 2017, Vol 7, Issue 9
Abstract
Digital marketing is selling products or services on the internet with the help of various software and technologies. Since the Indian government is pushing for digitalization, a short survey was conducted to find out the awareness and usage level of various digital tools by organizations. The data for this study was gathered through survey method with 100 companies who own a website. It was found that many need training and awareness campaign to fully utilize the digital services and stay in the competition. This shows that it is the right time for the people to get aware of all the trends of digital marketing. This is important because without right tools and execution, any marketing campaign will go waste.
Authors and Affiliations
Priya Vaz, Dr. Aarthy C And Bhargav J
Keywords
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