Acceptability and Marketability of CUSQCA Ice Cream Cone
Journal Title: Psychology and Education: A Multidisciplinary Journal - Year 2023, Vol 13, Issue 9
Abstract
This study focused on the acceptability and marketability of CUSQCA (Cucumber, Squash, and Carrot) Ice Cream Cone with 30 grams, 60 grams, and 90 grams proportion to the group of consumers, ice cream cone sellers and ice cream cone makers of Barangay Sta. Cruz, Antipolo City, and Marikina Polytechnic College, Marikina City during the school year 2022-2023. The study utilized the experimental method which involves a total of 90 respondents from the group of consumers, ice cream cone sellers, and ice cream cone makers who were determined through purposive sampling. Based on the findings, he consumers, ice cream cone sellers, and ice cream cone makers evaluated the acceptability level of the CUSQCA Ice Cream Cone with 30 and 60 grams proportion in terms of appearance, aroma, taste, and texture as Very Acceptable (VA), while they evaluated the 90 grams proportion as Extremely Acceptable. In addition, the three groups of respondents evaluated the level of marketability of CUSQCA Ice Cream cone with 30 grams proportion as Very High Potential (VHP). Comments and suggestions were provided by the respondents to further improve the product.
Authors and Affiliations
Ricael Mae Omero
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