Abstract

The focus of the study was to assess factors influencing adoption of mobile money services among university students in Tanzania. The study adopted a quantitative approach where questionnaire was used to collect data from students of Ruaha Catholic University. Stratified sampling was used to ensure sample representation among students from different faculty and level of education thereafter simple random sampling was used to pick a sample size of 383 of respondents from the strata developed. Exploratory factors analysis was used to ensure construct validity of four construct. Cronbach alpha indicated that all variables had achieved an accepted range of internal consistent by yielding a Cronbach alpha p-value grater that 0.6.Using multiple regression analysis, findings revealed that students’ attitude, social factor and facilitating condition are significant factors influencing university students adoption of mobile money services in Tanzania.Based on these findings this study concludes that students’ attitudes, social pressure and facilitating conditions are factors influencing university students’ adoption of mobile money services in Tanzania higher learning institutions. This study recommend that, for speeding up the adoption of mobile money services, services provider should attract more peer pressure that could help to increase mobile money adoption among university students.

Authors and Affiliations