ADVERTISING AND PR IN SOCIAL NETWORKS (THE CASE OF INSTAGRAM)
Journal Title: Бізнес-навігатор - Year 2018, Vol 1, Issue 44
Abstract
The article is devoted to the research of directions of application of social networking sites in promoting the product and studying the processes that occur during the preparation and implementation of the company’s main problem – the formation of brand perception by the client, the attraction of new customers, and the implementation of repeated purchases. Consumers in our day dictate new conditions for entrepreneurship. And entrepreneurs are trying to find effective ways to ascertain the needs of consumers in order to maximize their satisfaction. One of these ways is to promote goods and services in social networks. This is a set of activities aimed at using social networks as channels for promoting products and services of companies, as well as for solving other problems arising in the conduct of business. Promotion in social networks is a powerful tool for working with the image of the company, a tool for increasing the loyalty of target groups.
Authors and Affiliations
Yu. А. Ursakii
Keywords
Related Articles
- EP ID EP659422
- DOI -
- Views 135
- Downloads 0
FEATURES OF THE FORMATION OF ECONOMIC SECURITY OF THE ENTERPRISE
The article deals with the question of the formation of economic security in the enterprise, taking into account external and internal threats. The factors of activation of threats to economic safety of the enterprise ar...
STATISTICS OF COMMODITY TURNOVER OF REGIONS IN UKRAINE
The paper considers the main trend of commodity circulation in the regions of the country. The index of physical turnover of production and non-production goods in the country is determined. Investigation of export and i...
MODERN PROBLEMS OF ACCOUNTING AND USE OF LAND FOR FORESTRY IN UKRAINE
The article substantiates the place and special legal regime of the lands of forestry among other categories. On the basis of the analysis of the current legislation, it was established that land should be excluded from...
METHODOLOGICAL APPROACH TO THE DIAGNOSTICS OF INFLUENCE OF THE EXTERNAL ENVIRONMENT ON THE ADAPTABILITY
The paper considers the features of the methodical approach used in diagnosing the influence of the external environment on the adaptability of the enterprise. The stages of the diagnostics of industrial enterprises in t...
THE MANAGEMENT OF HUMAN CAPITAL AND ITS PLACE IN THE DEVELOPMENT OF THE INTELLECTUAL CAPITAL OF THE COUNTRY
The article reveals the essence of the notion «human capital». The role of human capital as a part of the state's intellectual capital has been studied. The relationship between the structural elements of intellectual ca...